Nissan Juke: SXSW Editorial Series

Roles:

• Copywriter

• Video Producer

Team: Mode Media for Nissan

Type: Blog posts

The work

A 19-part lifestyle editorial series aligned with Nissan’s Juke campaign. This series was accompanied by a three-part video series showcasing the Nissan Juke at SXSW.

The process

I partnered with our sales team and Nissan to align with the client’s editorial calendar and goals. From there, I wrote 19 articles to support a six-month editorial campaign and ad buy through Mode Media’s network.

I also led the video production in Austin as a producer and scriptwriter, managing all aspects of the shoot for Mode.