AAA Life Insurance Video Series

Roles:

• Brand lead

• Copy editor

Team: AAA Life Insurance Company

The work

A three-part video series covering life insurance 101 topics, including:

• Why and when you need life insurance

• What kind of life insurance you might need

• How much life insurance you need

The process

We developed the videos with our agency of record, MRM McCann. I led the project for AAA Life, selecting talent, editing and approving storyboards and scripts, and assisting with production, including voiceovers and final edits.